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Glenalmond's new website for its revolutionary timber product UltraJoist goes live www.ultrajoist.com
The Brief: to take the existing website, content, look and feel and rebuild it using a Conten Management System. The site must include a full registration process that captures sales leads whilst allowing the registrant to access ground breaking span tables and a small exe file which allows architects to calculate timber sizes.
The Solution: a site that keeps all of the brand values of the original site, full content management and the registered user area. The registration form is linked into a customer relationship management package (SugarCRM) to capture the sales leads and build a database of prospects.
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